instore_choices

Consulting

 

I craft solutions. 

Spanning research, strategy & experience design, I ensure that the right questions are being asked before any project kicks off. You'll be receiving actionable insights set on a clear trajectory – as well as the whys behind them – every step of the way.

Working in film and music, shopper marketing and B2B, for local businesses and Fortune 100s has provided me with the ability to see patterns outside the silos of your industry. I'll get you thinking past the competition.  

Specializing in cross cultural translation of brands and product features on an international scale, I bring these same considerations to local companies to lead them in breaking into a new market. I am always watching how people interact with products and with their environment.

Rather than conducting interviews as a set of questions to work through, I use questions to start deep conversations. Listening intently for what's left unsaid, for the workarounds people are creating to answer unspoken problems, I am able to uncover insights that lead to creating new feature sets and products. 

Whether it's a website, an app, a retail store or a museum exhibit, the same rules apply: users need to know where they're going. If the goal is unclear, either through the distraction of too many features, a lack of consistent and visible wayfaring, or inconsistent calls to action, your users will get lost. I conduct site assessments and user flows that focus on creating a clear path for every user.

I'll help you gain perspective on your company, product or brand. From designing and executing research objectives, through providing strategic direction and immediately actionable roadmaps, and on to setting the constraints for creating a new experience, no challenge is too small, no industry too mundane.

I am curious and I am here to help you find out your "why," whatever that may be.  


Recent clients

 https://www.npmjs.com/

https://www.npmjs.com/

npm

Rebranding, User Research, Stakeholder Interviews, Marketing Strategy

 http://burningman.org/

http://burningman.org/

BURNINGMAN

Stakeholder Interviews, Forms Rationalization, Content Strategy, Site Flow, Feature Assessment

 http://www.seedandspark.com/

http://www.seedandspark.com/

Seed&Spark

Site Architecture, User Flows, Design Assessment, User Interviews, Content Strategy, Website Optimization

 http://brightcontrast.com/

http://brightcontrast.com/

Bright/Contrast

Market Strategy, Research Design, Competitive Analysis, Content Strategy, Branding

 http://www.exploratorium.edu/

http://www.exploratorium.edu/

Exploratorium

Content Strategy, Exhibit Design, User Interaction, PR, Content Strategy, Storytelling, Website Design

 http://m0xy.com

http://m0xy.com

m0xy

Social Media, Brand Positioning, Launch Strategy, Website Architecture, Storytelling, Content Strategy, Events Planning, PR

 http://developer.att.com/

http://developer.att.com/

AT&T DevLab

User Research, Stakeholder Interviews, Naming Exploration, Branding, Event Design, Partnerships,

 http://www.pocampo.com

http://www.pocampo.com

Po Campo

Brand Storytelling, Content Strategy, Tradeshow Design, PR 


offerings

USER RESEARCH:

APPLIED ANTHROPOLOGY, ETHNOGRAPHy, FIELD RESEARCH, user interviews, Research Design, Human Factors, product assessments

Brand Strategy:

Ideation, Brand Architecture, Rebranding, Marketing Trajectory, Product Management, positioning, storytelling

Experience Design:

User flows, Product interaction, storytelling, Design constraints, Heuristics, Creative Briefs, feature design 


Additional Services

For projects that reach beyond my areas of expertise, I call on a short list of frequent collaborators.

If you're in need of a team, I can build one for you. Here's what they can do:

PROJECT MANAGEMENT:

TIMELINES AND HANDS ON CAPABILITIES FROM PLANNING THROUGH EXECUTION AND POSTMORTEM

GRAPHIC DESIGN:

Setting tone & communicating brand through & print, packaging & product

CREATIVE MARKETING:

STORYTELLING THROUGH photography, illustration, VIDEO, & ANIMATION

Boutique Content:

Crafted stories to provide connection & extend the meaning of your brand

Design / Fabrication:

transforming physical spaces through installations, Retail, tradeshows, and exhibits

Media Strategy:

Coordinated content across publication channels to maximize engagement 

 

 

WAYFARING: 

IMPROVING THE NAVIGATION OF PHYSICAL SPACE THROUGH COHERENT DESIGN SOLUTIONS

 

The Usual Suspects

[coming soon ...they're being shy about their headshots]

The services listed above come from a select group of talented collaborators. I'm all about transparency, so you'll always know who's being brought in for what. 

In the meantime, until they've got their hair coiffed just so and their bios crafted to titillate the likes of you, feel free to ask who's behind those additional services listed above. Always looking for more chances for us all to work together. 

Give a holler. I'll put you in touch.